Seeing the popularity of our Royal Navy Licensed products has taught us that there are many people proud of the British Armed Forces; I'm not just talking about the pride of those wearing the uniforms of the three services or of those veterans who once wore the same, but also about the friends and family of those who serve.

It seems everyone knows someone who is in one of the services, or someone who once served and many of our Licensed Royal Navy product sales have been from people wanting to show their support for the Royal Navy and the serving personnel they know from various ships.

Of course, many sales have come from the ship's themselves, too; ship's companies, or departments within ships looking to reinforce their team ethos during a deployment.

We were recently contacted by a veteran of the Royal Engineers, who had seen the quality of our Royal Navy products; he wanted some t-shirts of his corps and we were happy to acquire the license. This marked our first Army product and we intend to grow the products available alongside our Royal Navy Products.